Has the coronavirus pandemic changed the coworking market for the better?
The pandemic has definitely reorganized the world, changing it on many levels. An unexpected revolution has happened to us, as a result of which for almost two years we have been living in a completely new reality, trying to adapt to its rules. Whether we wanted it or not, we had to start operating in a completely new way.
Change as the beginning of something new
It is a difficult situation, but as Brain Embassy we see it more as an opportunity than a crisis. The new reality is full of challenges that inspire us to develop. We notice that due to the pandemic, the Polish coworking market is also evolving. In our opinion, the way of changes goes in the right direction, because we started to pay attention to what is really important in the work environment:
“The community plays a very important role. Brain Embassy brings together exceptional people. We have noticed that some companies, although they could benefit from renting more office space, prefer to divide up and select smaller offices to stay close to our community. There is no need to convince anyone that belonging to a group has a lot of benefits. Membership in BE allows you to change packages during the term of the Agreement, which allows you to adjust the number of jobs to the current needs of the company ”.
– says Monika Kaczmarczyk, Managing Director at Brain Embassy in Poland.
The new way of looking at office space
The coronavirus pandemic has affected virtually every sphere of life, but the topic of work mode echoed loudly. A sudden transition to a home office means not only empty offices but most of all the risk of the breakdown of professional relationships. Many of us are used to physical contact with co-workers, and video calls, even if very well organized, are completely incapable of conveying the accompanying energy during a live meeting. Therefore, companies began to act, looking for new solutions that would simultaneously increase the effectiveness of activities and take care of mental health. This search has led many organizations to smaller, more comfortable spaces that will serve specific teams for project work.
“We will continue to watch the aftermath of the pandemic for the next 2-3 years when the lease contracts of large corporations expire, and even more modern and flexible solutions will appear on the market. Standard lease agreements were usually concluded for 5 years and companies that signed such agreements before the pandemic have to wait for its termination. I am convinced that the share of flexible space in the office market will grow very dynamically, responding to new needs in the currently shaping reality”.
Coworking spaces in response to our needs
As Brain Embassy we observe changes in the way we work, as a result of the pandemic. What's more, we experience these changes the hard way! It turned out that we can also perform business tasks at home, as long as we take care of comfortable conditions there. While trying to work on a chair at the kitchen table, many of us appreciated the ergonomic armchairs and the spacious desk. Above all, however, by suddenly changing the working conditions, we understood what we need in the place where we perform it. By confronting the experience of remote and stationary mode, we started looking for indirect solutions that combine the advantages of both environments. What we need is a place where we work more efficiently and at the same time feel at home.
“Location is also an important factor shaping the modern coworking market. While coworking spaces have accumulated in the centers of large cities and were key locations so far, now people using such spaces will appreciate the proximity of the office to the place of residence. People no longer want to waste time on long journeys, and employers, to meet the expectations of employees, look for optimal locations. Many people living in large cities so far have decided to move to places closer to nature, and sometimes to return to their homeland. The hybrid work model that employers currently provide allows you to perform work from various places. Therefore, more and more coworking spaces leave the city center, and new locations are opened even on the outskirts of cities”.
The company is about people
The new direction of coworking development is dictated by the desire to holistically support employees. Employers got the point that by focusing on their team, they invest in the future of the company and increase its chances of success. Coworking spaces as an alternative to traditional rental meet most of today's employee needs, which attracts not only start-ups, software houses, but also large corporations, private individuals, and freelancers. Employees are grateful for the offered flexibility and ergonomics, and employers appreciate low rental costs, useful solutions, and a personalized offer. According to the Coworking Space Global Market Report 2021: COVID-19 Growth and Change - a global flexible office market, with an annual growth rate of 2.1%. by 2025, it may reach as much as USD 13.03 billion.
Therefore, it is worth supporting employees in developing talents and taking care of their comfort in everyday work. Improving the well-being of employees, not only affects private life but also increases satisfaction with the tasks performed. To work more efficiently, we all need a space where we can develop freely.